Some policy makers and organizations are expressing concerns that electronic cigarettes reverse social progress made on de-normalizing smoking.
Electronic cigarettes are, in fact, designed to de-normalize the act of smoking combustible tobacco. The experiential difference for both users and by-standers is substantial.
Smoking cigarettes involves inhaling tar and smoke, leaving an acrid, lingering odour and smoke by-products in the surrounding air. Electronic cigarettes do neither. The user experiences a pleasant flavour and inhalable vapor, while by-standers experience a lingering odour common to heated food flavourings that dissipate quickly. The person using an electronic cigarette no longer needs to be concerned over lingering smoke odours on hands, body, breath and clothes – nor tobacco-specific stains on skin and teeth.
Those who switch completely to Electronic Cigarettes are often on the same page as policy makers, organizations and anti-smoking groups – and are against the use of tobacco, as they KNOW first-hand the negative effects of smoking tobacco on their own health, their social life and the home atmosphere.
Electronic cigarettes do, in fact, de-normalize tobacco use further by presenting an alternative that is far more flexible and far less dangerous and less noticeable to the individual and to bystanders than tobacco smoke.
With a complete absence of any data showing re-normalization in over 10 years of market availability, and a parallel drop in tobacco sales worldwide, electronic cigarettes are currently displaying a significant trend towards reducing tobacco use world-wide, not re-normalizing public smoking.